Posts Tagged Apple
I sent my dad shopping for a new laptop the other day and discovered something that I didn’t expect. We are less than two months away from the launch of Windows 8, despite this there are no notebooks currently on offer that give a Windows 8 specific hardware experience. The local computer store stocked a large range of notebooks of all sizes and capabilities, however the only mention of Windows 8 was the discounted upgrade on offer if you purchased a Windows 7 equipped machine today.
His previous notebook was an Acer Ultra-Portable, a 14″ machine with an optical drive, it was light and portable. The obvious replacement would have to be a Ultrabook of some description. After some time looking through the range of Ultrabooks available from the usual suspects; Acer, Sony, Samsung etc it wasn’t surprising that he ended up in the price range of Apple MacBooks. The purchase became obvious and dad became the proud owner of his first Mac. Having been a Windows user for years and not being one for change I went ahead and installed Boot Camp using the default Apple Boot Camp installer. The process was painless and a short while later he was up and running with Windows 7 just as he was with his old notebook. With one important difference…. the trackpad, it was awesome! The feel and accuracy of the track pad, coupled with the drivers supplied by Apple made the experience vastly improved over any other trackpad I had used in the past.
And then came the realisation, with Windows 8 on the horizon there is yet to be a defining hardware experience for the use of what was known as “Metro”, the tiled interface of Windows 8. Did Apple just fill that void? With the multi-touch trackpad giving accuracy and a high quality experience with Windows 7…. the Windows 8 experience stands to be one of the best, lending itself to a gesture based interaction, and a plus… without the awkward touch interaction of a screen that is at 45 degrees or so to your keyboard… the trackpad on the MacBook could be the best Windows 8 experience so far!
Upon its release I will be introducing dad to Windows 8, he already uses an iPad and is used to the app-centric world of iOS, Windows 8 may well be a step in the right direction for him.
Today marks an important day for Apple. Not all but most of their challenges against Samsung were upheld in court. The jury decided that the iPhone patents were infringed upon, however decided that Samsung had not copied the iPad. Not a whitewash but an important victory for a company that has prided itself on being one of the leading technology innovators over the last decade or so.
Expect to see shares rise and rise again, perhaps even to the predicted $770 share price and beyond.
iPhone 5 due out late September.
And lets just remember there was no chance of Microsoft ending up in the same situation as Samsung!
Microsoft had always maintained backward compatibility with most of their products. Compatibility has been one of the main reasons Windows has seen such great success, specifically backwards compatibility to systems such as MS-DOS. Even today you can get to a DOS prompt (command prompt) from Windows 7, this hasn’t changed for years and from a functionality point of view this is a bonus. The announcement of the new Windows Phone 8 (and previously Windows RT on which Windows Phone 8 is based) flew in the face of tradition for Microsoft, it “broke” the compatibility of the applications and their ability to run on the new platform. This has been a typically non-Microsoft way to act but something that the industry isn’t totally unfamiliar with.
Apple have, on more than one occasion, launched a platform that is incompatible with anything that had come before. I refer to the release of its new operating system, OSX (acquired in part from their purchase of NEXT Computing in the late 90’s), OSX broke everything that was written for OS9 and had to come with an OS9 “classic mode” to address those applications that weren’t re-written for the new operating system. This had an impact on performance and some cornerstone Mac apps like QuarkXpress didn’t get full OSX compatible versions for over a year after its release. This fundamental change in operating system architecture came at a cost, but for a long term strategic gain in performance and overall technology roadmap. The change was mitigated again with the change made by Apple of their processor supplier from IBM to Intel in 2006, a decision shrouded in secrecy but one that again was part of a longer term view. “Backwards compatibility” was provided for Power PC apps by way of the rosetta engine and subsequently “universal” code that eased the transition.
It would almost seem that Microsoft have taken a leaf out of Apples book and decided that to make the perfect omelette you need to break a few eggs first. Windows Phone 8 will share the same core as Windows RT and Windows 8, giving developers a common platform. This will no doubt annoy those who have recently purchased a Windows Phone 7 device, rendering it end of life despite it being a “current” model. An update is imminent for Windows Phone 7 owners to the new Windows Phone 8 start screen, and that is the extent of it, no other Windows Phone 8 features will be available on current Windows Phone 7 handsets even after the 7.8 update, its all purely cosmetic.
Personally I think the steps made by Microsoft are necessary and given their history of providing backwards compatibility, I think the change is refreshing, offering better long term architecture of their Windows framework allowing commonality across devices. Windows 8, RT and Windows Phone 8 are all scheduled for launch later this year (Post October 2012 timeframe), expect to see Office 15 soon after, on all devices! The Customer Preview of Office 2013 was announced today, firming up my previous predictions and also merging the cloud with the Office experience… a tasty Spanish omelette even!
download it here! http://www.microsoft.com/office/preview/en .